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Course 2: Marketing • Back To All Pages »

Marketing Syllabus

Marketing, Room ________

Haverford Senior High School

2006 07 Syllabus and Course Guidelines

Mrs. McCarty                         

610-853-5900 x 2799

Teacher Website:

High School Website:

Course Description: ( .5 credit elective)

Marketing Foundations and Functions has been developed to help students learn about marketing and to develop marketing skills.  The students will be able to see how marketing is one of the largest and most exciting career areas in business.  An understanding of marketing will be very useful to your future, no matter what job you hold or in what organization you work.  The text and workbook in this course takes advantage of the dynamic and interactive world of marketing today and allows you to experience this firsthand.  The students will also gain an understanding of marketing-related career opportunities and universities and colleges that offer Marketing education.


Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. This course will cover the following concepts:  general marketing concepts, target markets, marketing mixes, marketing research, marketing strategy, and marketing planning. 


The final project:  By gathering information, answering specific questions, and making decisions, you will create an effective marketing plan for a product, service, or business of your choice.



Marketing classes will involve a strong emphasis on:

  • The use of current information technology, including use of computers and the Internet for professional and research applications. The students will be utilizing the Internet when necessary to reinforce learning.

  • The development of a broader set of student skills including:

    • written and oral communication

    • interpersonal skills, including working in teams

    • analytical and critical thinking skills, including working on cases and projects involving real-world situations



  1. Portfolio of Work kept throughout the course of the semester – Students will have tangible evidence of their progress and achievements, ranging from worksheets to projects

    1. Students are expected to maintain a folder with all work organized by chapter / Strongly suggest a 3-ring binder

  2. Homework / Classwork Grades:  WORKBOOK

  3. Regularly Scheduled Quizzes

  4. Regularly Scheduled Tests


** Tests and Quizzes can either be written or computer-based**

Percentage Grade           Course Grade

93 to 100                                 A

85 to 92                                   B

77 to 84                                   C

70  to 76                                  D

0 to 69                                     F                


Course Materials Needed:

q       Course Text and Workbook  (provided) – text must be covered

q       Marketing Plan Guide (provided)      

q       Copybook  OR 3-ring binder with notepaper

q       Folder  (there will be hand-outs / worksheets daily)


Class Rules and Expectations:

q       When class starts, you should be in your seats and attentive.  Be on time.

q       Be prepared for class – Have all materials, individual folder, and be focused

q       Listen Respectfully.

q       Make-Up Work – Assignments may only be made up if absences are excused.  Late work will not receive full credit.  PC's are available in the after-school lab and in the mezzanine of the Library.

q       No CD's, disks, Walkman, or headphone permitted in class.

q       Copying of files or assignments, Violations of computer security or the Internet Acceptable Use Policy of the District, or Destruction or Theft of school property will be referred to the administration in accordance with district discipline policies and procedures.


Consequences for Violations:  (Includes but, not limited to:)

q       Zero credit for assignment(s)

q       Verbal reminder / request for cooperation

q       Call to parent/guardian

q       Teacher detention

q       Referral to House Principal/Administration


If you need assistance or have any questions or concerns, please feel free to contact me via email or telephone.  Before and after school arrangements can be made for enrichment exercises of current lessons. 

Marketing Course Outline

Marketing, ½ credit

Course Outline:

Product Planning

Product Planning

Nature and scope of product planning Product mix and strategies

  • Steps in new product development

  • Product life cycle

  • Product positioning

  • Category management

  • Steps in new product development

  • Product life cycle

  • Product positioning

  • Category management

Branding, Packaging and Labeling

  • Explain the nature and scope of branding in product planning

  • Define branding elements

  • Recognize the importance of branding in product planning

  • Name three types of brands

  • Classify branding strategies

  • List the principal functions of product packaging

  • Describe the main functions of labels

Extended Product Features

  • Types of warranties

  • Importance of warranties to product planning

  • Additional extended product features

  • Major provisions of product safety legislation

  • Consumer responsibilities and rights related to product performance

  • Importance of credit

  • Sources of consumer credit

  • Four types of credit accounts extended to consumers

  • Credit legislation


  • Role of promotion in marketing

  • Characteristics of advertising and publicity

  • Characteristics of sales promotion and personal selling

  • Concept of promotional mix

Advertising Media

  • Advertising and its purposes

  • Types of media

  • Advantages and disadvantages of various types of media

  • How media rates are set

  • Print media costs

  • Standards for selecting promotional media

Preparing Print Advertisement

  • How ads are developed

  • Advertising headlines

  • Advertising copy Advertising illustrations Significance of a signature

  • Importance of advertising layouts

  • Advantages and disadvantages of using color in advertising

  • Typefaces and type sizes add variety and emphasis to print advertisements

Visual Merchandising and Display

  • Visual merchandising and display

  • Exterior and interior features of a store s image

  • Kinds of displays

  • Designing and preparing displays

  • Artistic considerations involved in display preparation

  • Procedures for maintaining and dismantling displays

Publicity and Public Relations

  • Nature and scope of publicity and public relations

  • Benefits of public relations

  • Audiences for public relations

  • Primary task of public relations specialists

  • Duties performed by public relations specialist

  • Elements of a news release

Class Project

  • Develop a business plan

  • Finance the business

  • Advertise the business

Developing A Business Plan

  • Importance and purpose of a business plan

  • Major sections of a business plan

  • Analyze a proposed business situation

  • Organization plans

  • Provide details related to goods or services to be offered

  • Marking plans

  • Describe the financial section of a business plan

  • Sources of equity capital absenteeism

  • Sources of debt capital

Financing the Business

  • Purpose of financial documents

  • Personal financial statement

  • Start-up costs for a business

  • Business income and expenses

  • Income statement

  • Balance sheet Cash flow statement


Salary Schedule -

The median expected salary for a typical Marketing Coordinator in Brookline, PA 19083, is $47,787. This basic market pricing report was prepared using our Certified Compensation Professionals' analysis of survey data collected from thousands of HR departments at employers of all sizes, industries and geographies

Job Description
Marketing Coordinator:
Coordinates and implements marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. Prepare status reports on marketing efforts. May require a bachelor's degree in area of specialty and 0-2 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor or manager.

 Marketing Coordinator 25th%ile Median 75th%ile
Brookline, PA 19083 $41,556 $47,787 $57,296
IMPORTANT: Your pay can be dramatically affected by compensable factors such as employer size, industry, employee credentials, years of experience and others.

Teaching Resources

Teaching Resources: