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Understanding the Impact of SEO on Your Website • Back To All Pages »

Understanding the Impact of SEO on Your Website

Search engine optimization, or SEO, is a well-known word used by web developers and internet marketers of all kind. So, what’s the actual importance and necessity of SEO for your website? That question must be cleared before you step into some SEO action for your website or blog.

Search engine methods might be difficult or easy – but you need to know whether you should implement them, the actual necessity of search engine methods, and whether achieving SEO glory for your website is worth the time and resources.

Here, we’re giving you four points to help in understanding the impact of SEO on your website or blog. Hold tight.

1. Brand value and website authority
Better search engine optimization increases brand value and fastens the process of establishing dominating authority in your niche.

  • Better SEO makes your domain authoritative in technical terms (more backlinks, more value to linked external sources, etc.)
  • Website authority is used by Google to judge brand value.
  • Increased brand value and website authority add positional advantage and trust to your webpages.

2. Magnified exposure
Search engine methods leverage techniques that are very much helpful to scale the traffic, thus providing much more exposure to your content and services.

  • Better position on search engine result pages (SERPs) automatically gives you an advantage.
  • People rarely click on results after the 5th one on SERPs, and checking out the next pages is even more rare.
  • Your website’s discoverability is enhanced manifold by using many SEO strategies like link building, intelligent use of keywords, speeding up page loadtimes, etc. And that means more exposure to your products, your ideas, your content.

3. Indirect boost to earnings
The simple and solid fact: More traffic directly translates into more earning. The more SEO-optimized your site is, the more traffic it will bring. The more SEO-optimized content you write, the more targeted traffic you’ll get – meaning a higher conversion rate.

  • If you’re selling products, downloadables, or services – the SEO-boosted website will bring many more people to your website. If your content is laser-targeted to your core keywords, this means high conversion.
  • Ad revenue from AdSense and other higher services increases when your traffic and ad impressions increase.
  • Sponsored content, guest posting, and lending out space on your website for commission-based ad campaigns – their prospects increase as well.
  • If you’re doing affiliate marketing, like linking to Amazon products from your website, then your affiliate revenue inflates further as well.

In a pinch, more traffic boosts your earning from your website. And search engine methods mean much, much more traffic.

4. Impact on business, startup, or ecommerce
Finally, the impact of SEO on commercial websites proves the necessity of these search engine methods. SEO Expert has multiple services to help you enhance your businesses using SEO.

  • Businesses can benefit a lot from an enhanced website authority, more exposure, and more passive income.
  • More exposure to your content and more targeted traffic hitting your website translates into more subscriptions, social shares, etc. This means a larger client base.
  • More traffic gives prospects of related services and websites wanting you to advertise them for a commission (per click, or on a charge per month basis).

Contributed by Robin Terry – an SEO expert who believes in modern SEO practices like organic link building, leveraging the power of analytics, and healthy social bookmarking. Using his great techniques, he’s delivered high, long-term ranks to websites that were fresh or budding. To know more about his work, visit: