Notify Me When Page is Updated
Login To SchoolRackSign Up for an Account

Best Practices for Search Engine Optimization • Back To All Pages »

Best Practices for Search Engine Optimization


1. Technical aspects and on-page SEO

  • Sharing of your content on social media portals shall be infinitely easy. Use widgets and good placement techniques to amplify social talk.
  • Images shall be optimized: prefer JPGs over PNGs, add the keyword(s) in image’s name and alt attribute.
  • Website speed is one of the biggest factors for SEO. Choose a fast hosting provider, compress images, load scripts in footer, minimize CSS, use CDN to serve assets, utilize sprites for website iconography, etc.
  • Page titles shall start with the keyword. The URL should mention the main keyword within the first few words after the domain name.

On-page SEO: The optimization to ease exposure of your pages for search engine crawlers is called on-page SEO.

  • URLs should follow a defining hierarchy. For example, is way better than
  • The main topic shall be present as a heading, in image alt attributes, webpage’s title tag, and the page URL.
  • Keywords shall be present every 100-200 words. Even if not, make sure to include the main keyword (or proofs) in the beginning and ending paragraphs.
  • Utilize the tags. Main heading in h1, subheads in h2, usage of the article, aside, section, etc. tags, etc.
  • Being laser-focused on the topic gives better result than straying off the path. If you want to rank higher for Pokémon – think what people are looking for. If your article is about Pokémon GO’s popularity, the first sentence in your article should begin with “Pokémon GO’s popularity…” Don’t stray off, don’t write in literary proses, and remember you’re writing for people who like to scan within 10-20 seconds to decide whether to stay or press the back button.

2. Information is power
Keyword research and competitor analysis are two of the best practices for search engine optimization.

  • Use Google AdWords Keyword Planner tool, Google Trends, and other online toolsto assess keywords you want to rank for.
  • Always have a set of competitor websites. Look how they’re faring, what they’re talking about, and techniques they’re using.
  • Don’t steal. And more importantly, never plagiarize.

3. Amazing content
Writing amazing content is the shortcut to ranking higher.

  • Write targeted content based around your keywords.
  • Drop proofs, LSI keywords, and main keywords every once a while.
  • Content shall be engaging, and can include infographics, videos, images, audio, and so on.
  • Write long articles. Provide original insights. Have something unique. If you’re just going to remodel already-written content, forget ranking higher. Content is king, and if you’re not willing to provide original and great content, you might even be penalized by Google. Check SEO Experts content writing service if you need help.

4. Leverage natural link building
Link building is tough and can be slow. Read SEO Experts link building guide.

As a general rule of thumb, always provide external links and have a good nesting of internal links within your website. Be worthy enough for getting backlinks to your website. Building such authority and brand identity takes time, so be patient.

For other SEO specialist natural link building techniques, read our more complete and specific article.

5. Use the tools of the trade
There can’t be a SEO specialist who sets up a website without embedding monitoring tools and using online analysis tools with it. Here’s a quick list.

Google Analytics, Google Webmaster Tools, Google AdWords Keyword Planner, Google’s Mobile-Friendly Test, PageRank Checker, Pingdom’s Website Speed Test, and so on.

Authored by Gary Franklin. Garry is a Russia-based SEO expert who has helped countless small businesses, startups, and young entrepreneurs to establish authority in their domain by beating competition. His tools of trade are white hat SEO best practices that he has learned over the past decade. To know more about his work, visit: