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6 Easy Ways to Evaluate Your SEO Progress • Back To All Pages »

6 Ways to Evaluate Your SEO Progress Easy

Evaluating your SEO progress is crucial to chart your future path. However, determining how well your SEO techniques are performing can be a tough job. Here are some metrics the biggest of SEO firms and SEO experts utilize to evaluate their SEO progress.

Google Analytics and Google Webmaster Tools on your website is a must, simply for the powerful insight these two siblings can provide. To evaluate effectively using the ways provided here, you’ll need certain tools.

1. Pages per user and user session
User session durations are important to figure out whether your website is retaining interest or not. It also indicates how usable your website is. After all that SEO, if your website’s average user session is small, like 2 or 3 seconds – you need to rethink your strategies.

How many pages does a user see per visit? That’s also a metric of how interesting your content is, and more importantly, whether the other, related interesting content on your website is visible and adequately exposed to visitors or not. Good SEO practices make interlinking of content easy.

Note: A session isn’t only when a new user comes. A session is basically a set amount of duration. If a user loves your website and spends one hour on it (let’s just assume that happens), then it will be divided into many sessions.

2. Organic traffic
Organic traffic is considered the paramount way to evaluate your SEO progress. Organic traffic is the counter of how many people found your website through search. SEO is for search engine optimization, and therefore it’s biggest role is to provide you with visitors. How many visitors it provides is thus considered the biggest metric to analyze SEO progress, but it’s not.

There can be secondary reasons for organic traffic, so don’t stress too much on organic traffic growth, or the depletion thereof.

3. Returning users
How your returning users figures scale gives you an impression of how good your SEO is working. If it’s making people loyally return to your website, then that means there’s more scope for conversion and exposure.

4. Keyword tracking
Tracking your keywords and how competitors are faring in those is important to know whether your SEO techniques are actually working or not.

Your position for contested keywords shall increase over time. If it’s increasing, you might also want to check heavily competition and somewhat unrelated keywords to test where you have scope to explore.

5. Conversion goals in Analytics
You can set conversion goals in Google Analytics, or ecommerce goals. This will help you with facts and figures telling you how many conversion goals are met in what time period. Setting a goal is easy: go to your Analytics admin panel and click on “+Goal” under the Goals section in left.

6. Domain authority
Check your domain authority. As a rule of thumb, remember that good SEO practices don’t take much time for propelling your domain authority ranks. Use Moz’ Open Site Explorer, but there are other tools online as well.

Written by Lily Ben who specializes in providing professional SEO services to reputed clients. Her work has been widely appreciated, and although she has a small number of clients, that’s because she picks only those websites to work on which promise a good learning scope. To know more about her work, visit: